August 23, 2007

Australian TV Ad Promotes Empathy for Mentally Ill

The following public service announcement was developed by the Mental Illness Fellowship Victoria (Australia) to encourage members of the community to band together in support of people with mental illness.

We think ads like this are a good idea that could be duplicated in any community anywhere around the world. We encourage you to check it out. While it focuses on all mental illnesses, the same approach could be done just for schizophrenia, or any other mental illness. There are not enough positive messages like this in our world today.

Related Story:

Innovative Schizophrenia Research Study Advertisement from Australia


Rethink had a nationwide tv ad not long ago , it featured one of the well known stars from a popular tv series in the uk, they have just been given a grant by the national lottery for more ads, can only be a positive thing.

Posted by: Salty Davis at August 23, 2007 12:56 PM

The voiceover is by actor Eric Bana.

The creative was delivered by Digital Dogma which was extremely generous.

The commercial received a lot of airplay here in Oz.

The print version is a staple in newspapers more than two years on.

Posted by: Brett at August 23, 2007 04:58 PM

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