February 15, 2008

New Ad Council Commercials Aimed At Mental Illness Stigma

If you haven't been lucky enough to see the TV commercials yet, you can check out this new campaign put on by the US government and the Ad Council at this site: whatadifference.org (The actual ads are available on this page)

I was watching TV one day and I saw this commercial about friendship related to mental illness. It was such a refreshing take on mental illness and so needed. People don't often realize how isolating mental illness can be and how many people sometimes leave your life because they are afraid of the illness for some reason.

In one of the commercials it talks about how you have online friends, friends to hang with, friends who will help you move and friends who will be there for you during a mental illness. In each scenario it shows people standing around who are the friends. Of course, in the mental illness only one friend remains, but the ad encourages people to be that one friend. And really, that is all it takes. One friend can make a world of difference to someone with a mental illness. I speak from experience!

These are really wonderful, compassionate ads and I hope a lot of people see them and they have some impact. It is especially important for all of us to bust the stigma with mental illness whenever we can, because so many people needlessly suffer with mental illness because of the stigma.

Kudos to the Ad Council for tackling this area and with such compassion!

Please see also our article about the Canadian Anti-Stigma Ads!


Comments

I guess schizophrenia is finally getting is new stage in people society knowledge

Posted by: peter5 at February 15, 2008 02:16 PM

Wow! That is a powerful ad.

My daughter lost all her friends and even family some members abandoned her.

She now has true friends. All of them struggle with a mental illness but having friends in her life has made such a huge difference in the quality of her life.

Yaya

Posted by: yaya at February 16, 2008 05:39 AM

Speaking as a UK service user i find it disconcerting that those who are most vocal at pushing the anti stigma agenda tend to include an elite group of service users who have the ear of government and whose aspirations are seen as being the benchmark for all mentally ill irrespective of whether this is grounded in practicality or common sense.

Ironically the very aspirations that these people campaign for are hijacked by a government intent on socially stigmatising those who don't have the capacity to fulfil such aspirations.

Posted by: Tim at February 17, 2008 01:10 PM

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